A shared passion for Helleborus plants unites the Van Paemels, both emotionally and literally, now that a second generation has enthusiastically joined the family business and secured its future. Its director Thierry, who is a pioneer of Helleborus production, always ensures that he is a step ahead of the market by keeping a close eye on consumer preferences. ‘We have created a florist’s product from a simple perennial plant’, Thierry proudly explains.